Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Conducted annually, the program seeks to recognise the world’s most innovative consumer brands through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program is open to all domestic and international brands available to the consumer marketplace. Consumer products that demonstrate innovation are recognised and celebrated via a set of product award categories. The program provides a notable opportunity for high-performing organisations which develop innovative consumer products to be acknowledged both nationally and internationally.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and identified as the elite of their industry earning a place amongst a distinguished group by having their goods, services, programs and achievements being recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.